Own a stabilizer
A stabilizer’s mission is to eliminate vibrations during movements, ensuring all images remain sharp and clear. It improves the quality and fluidity of videos and allows for capturing more interesting angles.
Have a microphone
With a microphone, you can capture a range of frequencies from soft to loud volumes. An external mic brings fluidity and sound that matches the video quality.
Good lighting
Lighting is an important aspect when recording a video. There are several types of lighting:
When using natural light, it’s important to focus on light colors so the light reflects and gives a sense of spaciousness, resulting in clear and authentic footage.
- A ring light provides soft, shadowless illumination. This low-powered, circular lighting focuses on the subject.
- Large LED panels offer powerful, eco-friendly ambient lighting.
- A SoftBox is another interesting tool for moderate color contrasts, often used as a complement to studio lights or flash.
Add animations
In today’s fast-paced world where consumers are constantly stimulated, it’s crucial to grab their interest. Motion design is a trendy way to turn complex content into simple and understandable images. Plus, graphic creations are eye-catching.
Angles
Film your TikToks from various angles to add dynamism to the video, ensuring the subject is well-framed. Apply the rule of thirds, where the image is divided into three horizontal and vertical parts.
Film short sequences and edit
To retain the audience’s attention, edit the video with many cuts to avoid monotonous and lengthy dialogues. Avoid superfluous content, as it can lose the target audience’s attention. Be concise. Adding words to emphasize certain concepts makes the video more interesting. Start by posing a question you’ll answer in your TikTok or begin with a commonly asked question.
Visual aids
As the saying goes, a picture is worth a thousand words. Thus, sharing aesthetically pleasing content is important. Use your imagination and be creative with props like posters, accessories, boards, etc.
Show your daily life
Audiences enjoy seeing reality, so showing your daily life allows them to relate and understand your reality better. Present your company, team, products, tips, and tricks in a dynamic and innovative way.
Evoke positive emotions
Positive emotions amplify thoughts and actions. Emotional marketing evokes impulsive decisions and increases brand interest.
Use the right hashtags
Hashtags significantly increase your audience and brand awareness. Create your own hashtag and add it to each of your posts.
Types of posts and frequency
In Quebec, humor is highly appreciated, so you can incorporate it to add lightness. Also, posting frequently strengthens the bond with your audience. Implement a monthly publishing calendar, planning the number of videos per week and topics to cover. Then, find creative people to participate in the video capsules!
Follow trends
Trends are a creative way to promote your business and expand your community. They also allow you to take on new challenges and explore different video styles.
Join Nerd Marketing
To maximize your presence on TikTok and social media, it is essential to adopt effective and innovative strategies. At Nerd Marketing, our team of electronic marketing experts is dedicated to helping you create captivating and engaging content. Trust our expertise to boost your visibility and achieve your marketing goals. Contact us today to discover how we can transform your online presence and help you conquer your audience.
