Search Engine Optimization (SEO)
Spreading relevant information and high-quality content to promote your brand is what the people at Nerd Marketing, this young, multi-talented company, do.
In this blog, the Nerd Marketing team invites you to delve into the important factors of SEO (Search Engine Optimization). For the uninitiated, SEO encompasses all the techniques that aim to position a website favorably on the first search engine results when a user makes a query.
There are certainly several SEO factors, but the folks at Nerd Marketing, who keep up with digital trends for you, believe that there are seven key factors in SEO strategy. When these factors are combined, they yield spectacular results in terms of strategic positioning. They give you an edge over the competition. After all, what you want is to appear in the top five Google search results or other search engines. That’s where it happens for you… and nowhere else! Nerd Marketing promises you concrete results all the way.
Key 1: Unique and High-Quality Content
If content marketing offers countless opportunities, including building and enriching brand perception or directly contributing to increased sales, in terms of SEO, we’re talking about the need to create unique, high-quality content as often as possible.
For example, if you want to increase your sales, don’t replicate existing content; search engines will not favor it. Instead, enhance your written content, innovate, conduct research, and be creative in terms of content.
The more exclusive, in-depth, and well-written your content is, the more search engines will reward you. When you can produce content with rich keywords, you’re already on the right track.
Key 2: Make Your Site Mobile-Friendly
Technology is everywhere in our lives. In this regard, make your site compatible with tablets and mobile devices. Responsive websites perform better on mobile technologies than others. To reach as many people as possible, ensure that search engines can enhance the searches of your followers or potential customers.
Key 3: Create a Secure Website
At first, many websites appeared unsecure. Over time, switching to HTTPS makes it easier to index your site. Since 2014, Google has announced that HTTPS is a ranking signal. In 2017, Google, through its Chrome browser, started labeling sites as “not secure.” To avoid an increase in bounce rates (visitors leaving your site after viewing just one web page), it’s preferable to implement HTTPS.
Key 4: Improve User Experience and Site Architecture
In terms of SEO, it’s important to update your site, vary its content, introduce new content in your written productions, and make your site appealing from an architectural perspective. Don’t be afraid to make changes, publish quality content regularly, for example. If you want to improve user experience, it’s important that the user can navigate your website for a longer time. Be creative, enhance your site’s appeal, and allow readers to stay longer. This is an interesting key in terms of SEO.
Key 5: Optimize Site Loading Speed
Since people seek speed and instant gratification, give them speed. Your site should load quickly. Otherwise, the user will become impatient and move on to the next web search. Therefore, the slower your site loads, the more visitors and revenue you lose. Consider improving your site’s loading speed; it’s a winning move.
Key 6: Master Web Page Optimization
Just as it’s necessary to make our spaces user-friendly and clean, the technical components of your site must also be cleaned up. These are fundamental in terms of SEO and user experience. The more you dust off your metadata on your site’s pages (especially title tags), schemas (schemas allow search engines to better identify you), and internal link structure (these links help users and search engines find pages better), the better your SEO terms will be. Think from the perspective of the user of your site.
Key 7: Earn Backlinks
A backlink is an incoming link to a web page. Regarding this, link building is an increasingly popular SEO technique that aims to demonstrate popularity to search engines through incoming links from other websites to yours. The goal here is to increase the number of web links in your direction, both in the eyes of your customers and of Google, for example. The more relevant and credible backlinks you have, the better search engines will reference you.
SEO Strategy
In summary, there are many factors or keys that allow for better SEO. Nerd Marketing, located in Terrebonne on the North Shore, near Laval and Montreal, specializes in digital and content marketing. Thanks to innovative, creative, and entrepreneurial experts, Nerd Marketing goes above and beyond for its clients, taking them to unprecedented levels.
The success of digital marketing is quickly established through a comprehensive and winning SEO strategy. Nerd Marketing has all the tools to ensure credibility and longevity in your business.
A partner in your success, Nerd Marketing looks ahead and already sees a bright future. Your next content and web expansion strategy goes through Nerd Marketing, an absolutely secure value on the innovation and sales growth market.
