Your online image is important
Quebec companies, young and old, are more and more hesitant to call upon professionals for the creation of their website, their brand image (logo and identity) and their graphic charter.
Sometimes for budgetary reasons, sometimes because many think that it is a luxury or money thrown away. Whatever the reason, they are wrong to put aside the possibility of creating a business, or updating it, with a legitimate, thoughtful and optimal image.
Want to save money and time?
I guarantee you, if that’s your goal, you’ll be doing it again in the next few years. So, why not call on the services of qualified people from the start, and benefit from a creative, current and timeless result, for long and beautiful years of success!
Like any self-respecting marketing agency, Nerd Marketing has a versatile, multi-task team, including several experienced graphic designers.
Here’s a look at the role this piece of the puzzle plays in optimizing your project results!
Main role of a graphic designer
The world we live in is a world of communication through images. Look around you!
Whether it’s your menu at the restaurant, the advertisements you see on the road, your attractive yogurt cup at the grocery store or the cover of your favorite novel! People judge at first glance. The look is the first step in a communication interaction.
The role of the graphic designer is to create it, in order to deliver a message and get people to make face-to-face contact with you. He is an expert in image and communication. Never underestimate the role of a graphic designer. He will know how to arouse the interest of your clientele with a simple look.
Your company is unique, you are unique, and the graphic designer will know how to make an image tailored to you.
Technical knowledge
Graphic designers don’t just make beautiful drawings on the computer. He knows the rules of formatting and layout, concepts that you may not have known existed! Because an image that works, an advertisement or a web banner that works is not just a simple drawing or photomontage, but a thoughtful design that respects the rules, for example the typographic codes, essential in the field. Rules that can’t be invented.
Professional design tools
The graphic designer, graduate, has a whole training on the essential software for the creation of logos, websites, advertisements, in short of visual communication.
These software and knowledge are essential to the realization and success of a project. But the design tools are not just about the technical and manual side, but also the trend.
It is the duty of the graphic designer to be up to date on the actuality of the field, and will know how to guide you in what you want for your company and your clientele, versus what is possible and up to date to make it work.
The true value of a graphic designer is not necessarily in the software and technical tools he possesses, although all this is really important, but in his integrity, his artistic knowledge, his creativity and his sense of aesthetics and communication.
Discover some of our achievements here →
Why use a graphic designer?
I’ll ask you again, in a different way. If you want to know more, or have more information, about a product, an event or a person X, where do you go to get your information? On the internet or on social networks! What will you see, in the first place, that will inform you of the credibility and professionalism of this communication tool? The first glance, the visual aspect.
So rather than investing in a drawing or a marketing plan made of cardboard, why not invest in a process and a professional, passionate and creative team to put all the chances of success on your side the first time!
