Search Engine Optimization
Delivering relevant information and high quality content to promote your brand is one of the things the folks at Nerd Marketing, this young, multi-talented company, do.
In this blog, the Nerd Marketing team takes a look at the important factors of SEO. For the uninitiated, SEO refers to the techniques used to position a site favorably in the top results of search engines when a user makes a query.
There are certainly many SEO factors, but the folks at Nerd Marketing, who track digital trends for you, believe there are seven main factors in SEO strategy. When these factors are combined, they yield dramatic results in terms of strategic positioning. They will give you an Edge over the competition. After all, what you want is to appear in the top five search results on Google or any other search engine. That’s where it’s at for you… and not anywhere else! Nerd Marketing promises to deliver on all fronts.
Key 1: Unique and high quality content
While content marketing offers countless opportunities to build and enrich brand perception or directly contribute to increasing your sales, in terms of SEO, it is necessary to produce unique, high-quality content as often as possible.
If you want to increase your sales for example, do not replicate existing content; search engines will balk. Instead, enrich your written productions, innovate, do research and be creative in terms of content.
The more exclusive, in-depth and well-written your content is, the more points search engines will give you. When you are able to produce keyword rich content, you are already on the right track.
Key 2: Make your site compatible
Technology is flooding our homes and our way of life. In this regard, make your site compatible with your tablets and mobile devices. To do this, responsive websites respond better to mobile technologies than others. In an effort to reach the widest possible audience, do what is necessary for search engines to enhance the queries of your followers or future customers.
Key 3: Create a secure website
Initially, many sites appeared unsecured. Over time, switching to HTTPS makes it easier to rank your site. Since 2014, Google has announced HTTPS as a ranking signal. In 2017, Google with its Chrome browser, began flagging “unsecured” sites. To avoid an increase in bounce rates (users leaving your site after viewing a single web page), it’s best to implement HTTPS.
Key 4: Improve your site’s user experience and architecture
In terms of SEO, it is important to update your site, vary its content, bring novelty to your written productions and make your site architecturally appealing. Don’t be afraid to give a wind of change, to put quality content regularly, for example. If you want to improve the user experience, it is important that the user can browse your website longer. Be creative, dare to enrich the appeal of your site and allow the reader to stay longer. This is an interesting key in terms of SEO.
Key 5: Optimize your site’s loading speed
Since people are looking for immediacy and speed, give them speed. Your site should load quickly. If not, the user will get bored and move on to the next web search. So the slower your site loads, the more visitors and revenue you will lose. Think about improving the loading speed of your site, you will win.
Key 6: Master the optimization of your web pages
Just as we need to make our spaces user-friendly and clean, the technical components of your site also need to be cleaned up. These are fundamental in terms of SEO and user experience. The more you dust off your metadata in your site’s pages (title tags, in particular), schematics (schematics actually help search engines better identify you) and internal link structure (these links help users and search engines better find pages), the better the SEO terms will be. Think in the shoes of your site’s user.
Key 7 : Earning backlinks
A backlink is a link coming into a web page. Netlinking is an SEO technique that is becoming more and more fashionable. It aims at demonstrating your popularity in the eyes of search engines through inbound links from other websites to yours. The objective here is to increase the number of web links in your direction, and this, in order to increase your notoriety with your customers, but also in the eyes of Google, for example. The more relevant and credible backlinks you have, the better the search engines will rank you.
In short, the factors or keys to better SEO are numerous. Nerd Marketing, in Terrebonne on the North Shore, near Laval and Montreal, specializes in digital and content marketing. With innovative, creative, and entrepreneurial experts, Nerd Marketing takes its clients to new heights.
Digital marketing success is achieved quickly with a comprehensive and winning SEO strategy. Nerd Marketing has all the tools to ensure credibility and longevity in your business.
As a partner in your success, Nerd Marketing looks ahead and sees far ahead. Your next content and web expansion strategy will be with Nerd Marketing, a sure bet in the market for innovation and increased sales.