Everyone knows Spotify. It is without a doubt one of the most popular audio streaming applications. According to Spotify’s official statistics, its platform was the choice of 39% of Quebecers who listened to a digital audio service in the month of May 2021, making it the #1 digital audio platform in Quebec. No doubt about it: the audience is there!
Although the application is particularly popular for listening to music or podcasts, few companies see it as an advertising tool… and yet!
Traditional radio: always present, always relevant.
To ensure optimal outreach and increase awareness of their company, many people are rightly calling for a combination of Web and radio campaigns.
When properly executed and combined with a high-performance digital campaign, traditional radio is an excellent “drive-to-Web” tool.
However, radio, especially in large urban centers, also comes with its own set of barriers to entry and drawbacks. The first barrier is the budget. Advertising on top-performing stations and getting a proper frequency on them costs a lot of money.
That’s where Spotify becomes a very interesting solution, or complement.
The benefits of digital… in an audio format!
The ability to run targeted campaigns and measure results is definitely at the top of the list of digital benefits, regardless of platform.
Delivering the right message, to the right person, at the right time is the challenge for any marketer.
Advanced targeting options, as seen on the major digital advertising platforms today, allow Spotify advertisers to run audio campaigns for far less money than traditional radio by only paying to reach people in the right area!
Audiences can be targeted by age, gender, location, language and even habits.
Imagine the possibilities… hello, creativity!
To read the entire french article by our colleague Jean-François Breton, go to: www.automedia.ca/publicite-numerique-ou-traditionnelle-spotify-le-meilleur-des-deux-mondes
