INFORMATIVE, TARGETED, REGULAR
Newsletter
An indispensable tool to develop for your business is the newsletter, to promote your brand to your customers. The main objective of the newsletter is to inform, engage and maintain contact with your subscribers by sending them relevant and interesting content. It can be used for a variety of purposes, such as promoting products or services, disseminating news, sharing tips, educating, raising awareness of a cause, and so on.
Newsletters are typically sent on a regular basis, whether it’s once a week, monthly, or at any other defined frequency. They can include various elements such as blog articles, videos, promotions, customer testimonials, upcoming events, links to helpful resources, etc. The key to your sending frequency is to strike a balance between staying on your audience’s radar without becoming intrusive.
To create a newsletter, it is common to use email marketing services or specialized platforms. At Nerd Marketing, we believe it’s important to work with a company that is well-versed in the current standards and regulations in Canada, especially in Quebec, to maximize your investment and protect your data.
Since July 2022, we have made the decision to move away from Mailchimp and work with the Quebec-based company Cyberimpact. Cyberimpact provides you with tools to design and customize newsletter content, manage subscriber lists, automate sending, and track campaign performance (open rates, click-through rates, etc.).
In summary, a newsletter is an effective way to regularly communicate with a group of subscribers by providing them with interesting and relevant content. It can serve various purposes and is typically created using email marketing tools.