WHY SHOULD YOU CONCENTRATE THE CONTENT GENERATED BY THE USER?
The role of User Generated Content (UGC) in marketing is growing and will become even more important in 2017. Why not move forward and learn to capitalize on this trend?
Olapic has just released new research, titled “Consumer Confidence: Keeping It Real” – it takes a look at consumer usage and attitudes towards user-generated content.
Olapic’s research revealed that 70% of US respondents and 53% of Europeans said they would be more likely to buy a product after seeing a consumer-generated, positive or related opinion online.
Learn well-researched ideas and get practical advice on how user-generated content can impact your bottom line, including:
- What, how and why consumers create, discover and engage with the content gained
- Why UGC is more considered than other types of content
- What effect does this have on sales and revenue