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How to avoid Google penalties due to inactive or “spam” outbound links?
We’ve all heard about penalties for inactive or spam links, so you need to keep an eye on them too. This is also how we do content marketing.
You can also read about: social media management →
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What to do to
Most of us are aware of the penalties that can occur if you have inactive or poor quality links pointing to your site. But did you know that you can also be penalized by Google for the way your links point to other websites?
Indeed, this situation is called “unnatural outbound link”, and as for a dead link, a penalty can be applied to your site.
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