Visibility on the web
You probably already know that creating unique content is essential to increase your visibility on the web. Having a blog space on your site is one of the most effective ways to do this. But how do you make it really work?
First, it can be a little intimidating to position yourself as an advisor, consultant or expert in writing blog posts. Improvement comes with experience, so don’t be afraid and jump in right away!
Keep in mind that your blog should be useful and informative for your customers or readers. They should feel that they are learning something by visiting your page. This will increase their frequency of visits and their trust in you.
Also remember that your blog should be a continuation of your brand. Your company will be remembered more easily if your branding is consistent.
So here are some tips for writing blogs that “pop”:
1. Plan your writing by choosing a topic and doing your research.
Even if you know your topic, planning will save you time in the long run and with thorough research you will become an expert in the field. Choose a topic that interests you, readers can tell when the blogger is not enthusiastic. If you have to write about a topic you are not passionate about, try as much as possible to convey a positive emotion.
2. Find a catchy title and opening paragraph
The title and the first paragraph should be catchy and compelling, as this is what makes your readers want to read your entire article. On social media, it’s what will get it shared since most people will share content if it’s catchy, even without reading what’s in it. That said, don’t neglect your article content for this reason!
3. Be useful and informative
As mentioned above, your article should serve to answer the questions users have. In other words, you need to answer the search topics that are typed in on Google. The more useful you are, the more your traffic will increase.
4. The structure of your article must be efficient
Not all marketers agree on how long a blog post should be. Keep in mind, however, that the number of words can differ depending on the objective. Normally, you will want to write between 300 and 800 words.
Over 1000 words, readers will lose interest (but SEO may benefit). Less than 300 words, it may not be comprehensive enough, won’t answer readers’ questions, and won’t rank well. If you have subsections, make sure to add subheadings.
Finally, write concise sentences, not too long and in small paragraphs. Large paragraphs attract little or no interest.
5. Optimize your content for SEO
SEO (Search Engine Optimization) allows you to appear more frequently in Google searches and to be in the first results on the page.
You must therefore write titles and subtitles optimized for keywords, integrate a good ratio of keywords, use unique content (both text and images), also optimize your images with keywords.
SEO tools are numerous. To find the right ones to use, refer to specialists who can advise you, like the Nerd Marketing team, who know how to do it so well!
If you write your blog posts following these tips, your customers and readers will thank you! Of course, there are other techniques you can use to make your blog catchy and effective.
To learn all the secrets, there’s nothing better than to make an appointment with us. If you have a question or need advice on web marketing, don’t hesitate to contact us, we’re here to help!