According to a study, nearly 80% of respondents see an increase in their referencing above average. Among the desired results, traffic generation was cited as the main goal at 50% and the search ranking at 46%.


Several tactics were tested and content creation was considered the most effective, but also the most difficult. Other effective tactics include keyword / sentence search, social media integration, and external / internal links. Links and keyword research are also considered the most difficult strategies.

Another interesting result is the effectiveness of SEO marketing specialists. The study showed that 82% of SEO campaigns are now effective. An increase of 42% which is very significant for our niche.


Digital content remains a top priority for marketers when it comes to search engine optimization. Many big players are investing heavily in quality original content as consumers spend less time watching TV and more time on the web. It is now with websites and social media that they are reaping the commitment, the viral sharing and the acquisition of new customers.

Content creation and finding links and keywords are key points for powerful tactics, but they are also among the most difficult strategies to execute in SEO. It still remains a marketing tactic that requires a significant investment of time and expertise to be effective.

With changes in search algorithms and a focus on the quality and relevance of content rather than quantity, it is even more important that marketers develop good strategies and dedicate resources to content creation.


Again, it will not be said enough, creating relevant content and building links are difficult and tedious tactics to execute. That’s why more than 75% of companies rely on external resources. And probably why you read this text 🙂

For more tips or help with your content creation, there is only one thing to do: Contact the Nerds!

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