THE BEST BLOGS!
How to write them?
You already know that creating unique content is essential to increase your visibility on the web. Having a blog space on your site is one of the most effective ways to get there. But how can it really work?
First, it can be a bit intimidating to position yourself as an advisor, consultant, or expert for writing blog posts.
Improvement comes with experience, so do not be afraid and jump right in!
Keep in mind that your blog should be useful and informative for your customers or readers. They must feel that they are learning something by visiting your page.
This is what will encourage the frequency of their visits and the confidence they give you.
Also remember that your blog must be the continuity of your brand image. Your business will stay in people’s memory more easily if your branding is consistent.
Here are some tips to follow when writing blogs that “pop”:
1.PLANNING YOUR WRITING BY CHOOSING A SUBJECT AND MAKING YOUR RESEARCH.
Even if you know your subject, planning will save you time in the long run and with thorough research you will become an expert in the field.
Choose a topic that interests you, readers feel it when the blogger is not enthusiastic. If you have to write a topic that does not interest you, try as much as possible to convey a positive emotion.
2.FIND A CATCHY TITLE AND A PARAGRAPH OF INTRODUCTION
The title and the first paragraph should be catchy and compelling, as it encourages readers to read your entire article.
On social networks, this is what will share it since most people will share content if it is catchy, even without reading what it contains. That said, do not neglect the content of your article for this reason!
3.BE USEFUL AND INFORMATIONAL
As mentioned above, your article should be used to answer questions users are asking. In other words, you must answer the research topics that are typed on Google.
The more useful you are, the more your traffic will grow.
4.THE STRUCTURE OF YOUR ARTICLE MUST BE EFFICIENT
Marketers do not all agree on the length a blog article should have. Remember however that the number of words may differ depending on the desired objective. Normally, you will want to write between 500 and 800 words.
More than 1000 words, readers will lose interest (but SEO can benefit). Less than 500 words, it may not be complete enough, will not answer the questions of readers and will not have a good SEO.
If you have subsections, be sure to add subtitles.
Finally, write concise sentences, not too long and in small paragraphs. Big paragraphs do not attract or little interest.
5.OPTIMIZE YOUR CONTENT FOR SEO
SEO (Search Engine Optimization) allows you to appear more frequently in Google searches and to be in the top results of the page.
So you have to write keywords and subtitles optimized for keywords, integrate a good ratio of keywords, use unique content (both text and images), also optimize your images with keywords.
SEO tools are numerous. To find the right ones to use, refer to specialists who can advise you, like the Nerd Marketing team, who knows how to do it!
If you write your blog posts following these tips, your customers and readers will thank you! There are of course other techniques you can use to make your blog catchy and effective.
To know all the secrets, there is nothing better than to make an appointment with us. For a question or for advice on web marketing, do not hesitate to contact us, we are here to help you!