Your Online Image Matters
Businesses in Quebec, both young and old, are increasingly hesitant to hire professionals for the creation of their website, branding (logo and identity), and graphic design. Sometimes it’s for budgetary reasons, and sometimes it’s because many believe it’s a luxury or a waste of money. Regardless of the reason, they are wrong to overlook the possibility of creating a legitimate, thoughtful, and optimal business image.
Do you want to save money and time? I guarantee you, if that’s your goal, you’ll have to redo it in the coming years. So why not turn to the services of qualified individuals from the start and enjoy a creative, current, and timeless result for many successful years to come!
Like any respectable marketing agency, Nerd Marketing has a versatile and multitasking team, including several experienced graphic designers.
Here is the role that this piece plays in our puzzle to optimize your results in your projects!
The Primary Role of a Graphic Designer
The world we live in is a visual communication universe. Look around you!
Whether it’s the menu at a restaurant, the advertisements you see on the road, the appealing yogurt container at the grocery store, or the cover of your favorite novel! People judge at first glance. The gaze is the first step in a communication interaction.
The role of the graphic designer is to create it, to deliver a message, and to encourage people to engage with you in person. They are experts in imagery and communication. You should never underestimate the role of a graphic designer. They will generate interest from your clientele with a single glance.
Your business is unique, you are unique, and the graphic designer will create a tailored image for you.
Technical Knowledge
A graphic designer does more than create beautiful drawings on a computer. They understand formatting and layout rules, concepts you may not have known existed! Because an effective image, ad, or web banner is not just a simple drawing or photomontage but a thoughtful design that follows essential industry rules, such as typographic codes. Rules that cannot be invented.
Professional Design Tools
A trained graphic designer possesses a wealth of knowledge about software essential for creating logos, websites, ads, and visual communication.
These software and skills are critical for project realization and success. But design tools are not just about the technical and manual aspects; they also concern trends.
It is the duty of a graphic designer to stay up-to-date with industry news and guide you on what is suitable for your business and clientele, versus what is current and effective.
The true value of a graphic designer does not necessarily lie in the software and technical tools they possess, although all of this is truly important, but in their integrity, artistic knowledge, creativity, and sense of aesthetics and communication.
Discover some of our work here →
Why Hire a Graphic Designer?
I’ll pose the question in a different way. If you want to learn more or get more information about a product, event, or person X, where do you seek your information? On the internet or on social media! What will you see there, first and foremost, that informs you about the credibility and professionalism of this communication tool? The first impression, i.e., the visual aspect.
So, instead of investing in a poorly designed or cardboard marketing plan, why not invest in a professional, passionate, and creative process and team to give yourself the best chance of success right from the start!
