A strategic event to create unique marketing opportunities
The 2025 Montreal Auto Show is much more than just an automobile exhibition. It is a strategic platform where we capture trends and create opportunities. With several dealerships in our portfolio – such as Ford Réjean Laporte, Christin Automobile, and Toyota St-Eustache – this event allows us to maximize their visibility. Our mission: propel our clients into the spotlight while enhancing our expertise. Here’s how we turn this event into a lever for impactful marketing strategies.
Shining the spotlight on our clients
Our presence at the Auto Show enables us to provide our clients with privileged access to the media. By creating real-time content, we share their latest innovations and key moments across their social media platforms. Whether it’s a video of a flagship Chevrolet model, an immersive story for Ford Réjean Laporte, or a dynamic presentation of hybrid innovations from Toyota St-Eustache, each post makes their followers feel at the heart of the action. The exclusivity we create not only engages their communities but also strengthens their brand image as trendsetters.
A wealth of strategic insights
The Auto Show is more than just an exhibition; it’s a unique opportunity to dive into the heart of the industry. Even if there aren’t many new models this year, the event offers a valuable perspective on the manufacturers’ approaches. Each model presented reveals strategic choices: design, technological innovation, or market positioning.
Understanding and anticipating the automotive industry
By observing these details from a different perspective, we better understand brand priorities and anticipate trends. This allows us to tailor our advertising strategies to align perfectly with the features of each model. Whether it’s highlighting a groundbreaking hybrid technology or a bold design, we have the tools to make every campaign relevant and impactful.
A step ahead thanks to the Auto Show
Having access to media-focused presentations gives us a strategic advantage. This privileged access helps us craft campaigns that not only follow trends but exploit them innovatively. Every visit to the Auto Show becomes an opportunity to inspire our work and strengthen our expertise in the automotive industry.
Observing and learning: The art of standing out
As a marketing agency, we don’t just follow trends. We analyze, decode, and adapt them. Every booth at the 2025 Auto Show is a masterclass in strategic marketing. Each detail tells a story and reveals carefully calculated choices to attract attention and captivate the audience.
Discover how Kia reinvents the art of capturing attention
Kia made a bold statement at the 2025 Auto Show with a booth designed to leave a lasting impression. Their approach goes beyond simply displaying vehicles—it transforms their stand into a true sensory and family-friendly experience. Here’s how Kia managed to stand out in a remarkable way:
- A multi-level space: An impressive structure that immediately draws attention and showcases their models from various angles.
- Bold color choices: A carefully curated palette that evokes modernity, with contrasts that captivate visitors at first glance.
- Strategically placed neon lights: Lighting that highlights each model, adding a dynamic and futuristic touch.
- An interactive FIFA space: Designed for the whole family, this space lets visitors enjoy interactive games inspired by the FIFA universe, making the booth even more engaging and memorable.
- The Kia PV5 WKNDR: A concept vehicle like no other: Featuring a futuristic design, an integrated rooftop tent, and a modular interior, this concept car perfectly embodies Kia’s vision for modern adventure. It serves as a showcase of their innovation and boldness.
- An immersive and memorable experience: The overall setup creates an emotional connection with visitors, leaving a lasting impression.
Kia Reinvents the Art of Surprising at the 2025 Auto Show
By combining design, innovation, and visual strategy, Kia appeals not only to automotive enthusiasts but also to families and curious visitors seeking surprises. This presentation is a perfect example of how a brand can use its space to tell a compelling story and leave a lasting mark.
Chevrolet focuses on nature and adventure
Chevrolet took a distinctive approach to stand out at the 2025 Auto Show. Their booth goes beyond showcasing their pickups; it transports visitors into a universe evoking adventure and reliability. Here are the key elements of their strategy:
- A décor inspired by the great outdoors: Visual elements reminiscent of forests, such as wood textures and natural tones, immerse visitors in an authentic setting.
- An immersive sound ambiance: Birdsong and natural sounds enhance the sensory experience, creating an emotional connection with the audience.
- A space dedicated to hockey: A brilliant idea echoing a shared passion among their target audience, adding a personalized touch.
- Strategic spotlighting of pickups: Each vehicle is integrated into the décor, highlighting their toughness and suitability for the outdoors.
Chevrolet successfully transforms their booth into an engaging and memorable experience. Their approach not only showcases their products but tells a story that deeply resonates with their audience. This demonstrates their ability to connect creatively and effectively with their target market.
Discover how Toyota combines style and adventure spirit
Toyota once again captured attention at the 2025 Auto Show with a presentation that seamlessly blended elegance, innovation, and a spirit of adventure. The booth showcased several iconic models, including the GR86, while offering an immersive experience that appealed to both performance enthusiasts and outdoor adventurers. Here are the key elements that stood out to visitors:
- The GR86 in the spotlight: Positioned at the center of a bright and minimalist space, the GR86 was highlighted against a pristine backdrop with the Toyota logo prominently displayed. Its sporty design and dynamic lines immediately captivated attention.
- A Nod to adventure with the tacoma: A Tacoma model equipped with a rooftop tent and outdoor accessories perfectly illustrated Toyota’s versatility and toughness. This setup transported visitors into a world of exploration and reliability.
- A refined and welcoming design: The use of modern materials, such as light wood flooring and natural elements like rocks and greenery, created a warm ambiance while emphasizing the vehicles.
- An interactive visitor experience: Interactive displays allowed visitors to explore the features of the showcased models in detail, fostering an engaging and informative connection.
Discover Toyota’s bold vision for 2025
By combining the sporty performance of the GR86 with the adventurous spirit of the Tacoma, Toyota delivers a complete vision of its identity: innovation, versatility, and timeless style. This minimalist yet impactful booth perfectly demonstrates Toyota’s ability to appeal to a diverse audience and create memorable experiences.
How brand strategies inspire our marketing campaigns
These differences are not coincidental. They are a goldmine of ideas and inspiration for us. Each brand employs creative means to connect with its audience, and observing these efforts allows us to refine our own strategies for our clients.
An unmissable event
The 2025 Montreal Auto Show is far more than a simple automotive event. It is a platform where strategy, innovation, and creativity converge. For us, it’s an opportunity to learn from industry leaders, capture the latest trends, and connect our clients to their audience in impactful ways.
A fresh perspective on the industry for effective campaigns
Every visit is a chance to see the industry from a new angle. Here, we discover ideas that make a difference in our future campaigns. We analyze concepts, identify captivating elements, and adapt these observations into marketing strategies that leave a lasting mark.
A unique experience to innovate and stand out boldly
In short, the Auto Show is where innovation meets inspiration. And this year, as always, we are proud to be at the heart of this experience, guiding our clients to stand out and reach new heights.